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Tips for mobile marketing

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Businesses are quickly realizing the importance of adding mobile marketing, to their overall marketing plan. They can see that mobile marketing can reach out, and find their customers, in a way that traditional marketing methods might miss. Mobile marketing allows them to send marketing messages that can reach their customers right where they are at. All market indicators show that more and more consumers are turning to their mobile phones or other handheld devices, as the number one source of information, before making a purchase. This makes it imperative that businesses get a mobile marketing presence, if they want to be considered by their target market.If you are choosing out use this type of marketing, here are some tips for mobile marketing-

- Up your speed-It is important to realize that there will be no delay accepted with mobile marketing. Your users will expect you to maximize your speed, and they won't wait the even the seconds it takes to load, your mobile marketing. You need to make sure that even if you don't accept it that you're mobile messaging has a low page weight. Studies show that your mobile users will make their decision, much faster then customers who use the web. If you can't have your mobile messaging load quickly and gain their attention, instantly, the chances are high that it won't be successful.
- Have a plan-Just like any other kind of marketing; your mobile marketing should have a plan. You need to have a clear understanding of exactly what you want to accomplish with your mobile marketing. Mobile marketing experts stress that you should focus on one aspect. Keep in mind that it won't matter much if your mobile site or app is attractive if it isn't user friendly. Or perhaps you want to use your mobile marketing to get the lead, or get the order, or the email address. Whatever you want to accomplish with your mobile marketing, should be its focus.
- It's got to be user friendly-The bottom line for your mobile marketing will lie directly in is user friendliness. You have to make sure that whatever kind of mobile marketing you decide to use, has an easy to use navigational function. You should view whatever you are putting out on your mobile marketing, to how useable it really is.Keep in mind that while ease of navigation will make up about 65-70% of your success online, it will pertain to about 90% of your success in the mobile world. You should also realize that you cannot expect to have as many products, services or other options, due to limited browser capability. This means that your mobile user will not browse or buy like they would if they were online. Mobile marketing experts recommend that you don't have more then 8 navigational choices on any mobile page. Because of this you will have to prioritize what you offer on your mobile marketing. You should also keep in mind that you will need to steer clear of certain function on your mobile marketing. This means that there should be no flash, horizontal scrolling or tables. In addition, you should make sure that you are using very few screens. Studies have shown that the majority of mobile users will stop after 3-4 screens.
- Size does matter-In fact it matters so much that it can mean the difference between having your mobile marketing be successful, or simply a waste of time and money. You want to make the directives on your mobile marketing to large to miss. Items such as "Add to Cart" or "Buy Now" need to be large and clear, to the consumers who will be using your mobile marketing.

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