marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

The basics of building your business with social media

Social media is a useful tool for building your business. However, it can't be done without a plan, and without a few essential steps. Here is what you have to do to build your business with social media:

Create a compelling profile- Your profile can determine whether or not people want to be part of your social circle. You do not want to get started on social media until you have a complete profile. Make it true, and make it compelling. Share your personality. People want to connect with other people. They do not want to talk to a company, but a person. Your profile should help them see the person and people behind the business.

Add representative photos- A profile without a photograph is not going to have any credibility. Not only should you fill out the profile information, but provide photos of your company, the people in it, and yourself. The more photos, the more there is to engage prospective visitors.

Build your network- Build your network by finding out what your target audience is interested in, what they want, and what they need, and provide it. Stay in touch with those in your network, and encourage sharing. Provide valuable content that will make you someone that people want to network with. Work to build a community, and you will see your business grow as you provide your community with value.

Publish your work- You should be creating content and adding value on your social media regularly. It is good to share other people's insights as well as your own. The point is that if you want to build your business with social media, you need to provide value to your social circle. This means content and insight, expert opinion, and more.

Keep adding stuff- Creating a profile is not enough; you have to stay current, keep up with the trends, start and join conversations, and be part of the social aspects of social media. Consistency in your use and your posting is important. People have to be able to rely on you, that you will respond, post, etc. on a regular basis.

Secure your brand online- Social media is a great platform for brand awareness, and pushing your brand. Include your brand in your profile, and be sure to promote your brand without being too self-promoting in general. Find subtle ways to keep yourself in the forefront of your target market's minds by regularly posting, and posting stuff they want to see so that you don't get dropped, unfollowed, hidden, or blocked.

Give credible information- Position yourself as an expert by providing credible information and information that will add value to the lives of your readers. Do not just advertise what you do, but help your audience get more out of their life, products, etc. with the information you provide.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *

Business Info
Marketing and Sales
Small Business

Sponsored Links
Recent Articles


Copyright 2003-2020 by - All Rights Reserved
Privacy Policy, Terms of Use