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How to use TQM to improve customer satisfaction

Every business is looking for ways to improve customer satisfaction, and manufacturing firms are no different. One of the most successful manufacturing methods, that have been shown to improve customer satisfaction, is Total Quality Management (TQM). TQM focus on reducing product defects, by improving your manufacturing process, and therefore customers are happier. It is important to realize that TQM is a company-wide approach to saving money, and improving customer satisfaction. TQM does not work if you are trying to only apply it to the manufacturing line. It is important that before you implement TQM, you should address the following questions. Being able to honestly and realistically answer these questions will determine how successful the implementation of TQM will be.

  • Do we have enough managerial support to implement and monitor TQM?
  • Will the entire company commit to a quality change?
  • Can we build in the time to check for product defects and reduce wastes?
It should be understood that TQM is not easy to implement. It will take at least a few months, before the entire program is up and running. In addition, in order for it to work effectively, you will need to have strong mangers. This is especially important since the managers are in charge of boosting employee morale, about the new system, and getting them excited for a change. This may not be an easy task.

It is also important to realize that implementing TQM is a great way to boost employee satisfaction. This is because the entire process focuses on reducing waste, and improving products, customers will receive a higher-quality product for the same price, or for a lower cost. This will help instill trust in their company, as employees produce high-quality products unlike their competitors.

One of the biggest benefits of TQM is customer satisfaction. When this method is used the products are made to order, which means the products they receive, will be as fresh as possible. This in turn makes many customers hold your company, to a higher level of trust. A large part of using TQM is finding out what your customers needs are. You can use customer surveys, to find out what the common customer complaints are. Keep in mind that you not only need to find out if you meeting their expectations, but you need to find out if you are satisfying your customers needs. Meeting your customer's needs is focused on producing a product, and pricing it appropriately. When the customer buys the product, they will set an expectation on it based on its price. If it meets their price expectations, you will then have satisfied customer satisfaction.

To help you satisfy customer needs and wants, you should make a list of all the different types of customers you have. You may also have employees that are customers, which is a great way to get some instant feedback. Once you have a list of all your customers, you can then create different product goals for them. You will need to determine some of the reasons why these individuals may be using your product, and why they continue to use your product over and over again. You can also use your employees to test your products, and find out what would make the employees happier with the product. You can also train your employees to help you get feedback from your customers.This is a great way to increase their responsibility within the business, and to find out first-hand information from your customers.

Implementing TQM is a cost efficient way to improve the manufacturing process, make a better product, and raise employee morale and productivity.

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