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How much does fresh content matter in SEO

accountant37004036.jpgAnyone with a website knows that search engine optimization is a critical part of marketing. So, how much does fresh content matter in SEO?Having frequently updated content is one of the core principles of SEO success. However, unless you integrate other key principles of search engine optimization, fresh content will not matter.

It is a good idea to have fresh content, as many search engines, including Google, feed on it, and will usually give a higher ranking to a site that has updated and fresh content. However, standing alone, it does little, or nothing to get you rankings.

Some of the other things you need to be doing to get SEO on track include the following, as well as many other things:

1. Create quality content. It doesn't matter what else you do, if your content is crappy, your SEO will be crappy. The reason is that traffic drives more traffic, but if people don't like what they see, they won't be coming back for more. If the site is poorly made, and the content is irrelevant, or not useful, they are not going to keep coming back. However, on the flip side, if they find that they always get value, and that they are sure to find consistency in when there is content, what the content gives them, etc. they will visit your site.

2. Build internal and external links. Linking is a huge part of SEO success. The first thing you have to do is optimize your internal links, making sure the right keywords are optimized, and that you are providing the right link text for back links. You want to make sure that you spend time on this, as it is completely within your control. Next are the external links. You get these by doing things like getting on local listings and directories. You do this by asking people to link to you. You do this by providing a "link to this page" box on every page you have on your site. Of course to do this, it overlaps with the first thing, and you have to have quality content that people want to link to. Take the time and effort to build your links externally and internally.

3. Optimize keywords. The next thing you want to do is optimize your keywords. You want to choose the keywords that are most relevant. You want to ensure that each page is optimized for specific keywords (usually no more than 3 per page), and that those keywords are in the title, and in the text.

If you do the above things in conjunction with providing fresh content, you will soar to the top of SERPs and find that Google, Yahoo! Bing, and other search engines love you, and rank you. High rankings is the kind of marketing tactic you need to achieve to be successful.

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