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How To Use 3D In Print Marketing

The new rapid prototyping machines are revolutionizing how marketing is going to work, and how the world is going to run. The ability to print out 3D models of anything on the computer sounds extremely expensive, but 3D printing is becoming a lot more accessible, affordable and now even small businesses have the opportunity to get a 3D printer. Eventually, 3D printing will become as widespread as normal 2D printers, both inkjet and laser are now. It may seem impossible, but when you go back to when the printing press was first created, it was only used by big newspaper and publishing companies, but now printing is done by everyone, everywhere. And the possibilities for 3D printing are becoming even more endless.

You can get a printer that is cheap, but at the same time still gives you enough precision and accuracy that it's worth getting. Printers can run for a lot less than what you would think. $20,000 dollars? Maybe $10,000 if it's cheap. In reality 3D printers can run you under 500 dollars. They won't create super amazingly detailed 3D models, but they will make you models that are about 5 by 5 by 5 inches, and they'll look nice enough. You can show off a product that hasn't gone through the production line yet, simply and easily, and while it might not have all of the functionality of a completed piece, it will do well at showing off the aesthetic side.

Now, instead of showing off your product in a picture or in text, you can actually show people your product, before it's really finished, and this can give you customer insight, how they react to the product, maybe if they want to see different things happen with it or another feature. Or how you can change it without ruining the aesthetic appeal or maybe just saying it's downright ugly. One thing about taking pictures is that in a lot of cases you aren't really capturing what the object really is, you'll be taking it from a certain angle and with certain lighting and because of that it can either make it look a lot nicer than it actually is, or in some cases it can make it look a lot worse and ugly than it really is. If you actually create the model, your customers will see it for how it truly is, and that can help you better understand how you can make the product better, not the picture, but the actual look of the product. Companies who aren't going to adapt to this technology will lag behind the companies who aren't willing to change to this technology.

Adapting your products for this technology means embracing certain kinds of software. Software companies like Adobe and especially model creating software programs like Google Sketchup are going to have to embrace this technology, or they will soon be overshadowed by other companies. The nice thing about 3D printing is that it's a lot more advanced than traditional manufacturing. A product made with 3D printing can be a lot more intricate and sophisticated, and it actually can be made to work. You can use several different types of materials in a 3D printer, and that means conductive metals like copper or maybe nylon plastic or any material that would help create your product. New advances in 3D printing point that in the future it'll be possible to create organs using cells as the material for the printer. 3D printing will continue to amaze and surprise us, and if you use it in the right way, your company has the chance to grow.

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